Mike Prince

YARTO GROUP SIGNS UP CHILDREN'S TV PRODUCER MIKE PRINCE
2007 HAS SEEN SOLID GROWTH FOR THE LEADING GIFTWARE AND PRODUCT DEVELOPMENT GROUP YARTO.
IN JULY, YARTO SIGNED ITS FIRST TV DEVELOPMENT DEAL FOR YARTO LICENSING'S CARTOON CHARACTER  HACKMAN! A DOG IN A BUCKET; ANIMATION WORK WILL COMMENCE THIS AUTUMN IN PRAGUE.
TO FURTHER BUILD YARTO'S STRATEGY OF SPEARHEADING NEW BRANDS WITH BESPOKE VIDEO AND AUDIO CONTENT, YARTO CEO AND FOUNDER MICHAEL GRANT HAS SIGNED UP BROADCAST VETERAN AND  FORMER HEAD OF WINCHESTER TV, MIKE PRINCE, TO HELP BUILD A CONCEPT THINK-TANK, PRODUCTION UNIT AND LICENSING DIVISION THAT WILL TRADE AS YARTO ENTERTAINMENT.
MICHAEL GRANT SAYS: " MIKE PRINCE IS ONE OF THOSE RARE INDIVIDUALS WHO COMBINES A CREATIVE TALENT WITH SOUND BUSINESS EXPERTISE. HAVING SEEN MIKE DEVELOP NEW CONCEPTS, FIND COPRODUCTION PARTNERS, THEN MAKE AND SELL THE SHOWS WORLDWIDE, I'M DELIGHTED THAT HIS  CONSIDERABLE EXPERIENCE HAS NOW FOUND A HOME WITHIN THE YARTO GROUP."
MIKE PRINCE COMMENTS: "I FIRST MET THE TEAM AT YARTO 15 YEARS AGO WHEN I WAS MANAGING THE  LOVE IS… LICENSING PROGRAMME. IT WAS EASY TO SEE THAT YARTO WAS A COMPANY WITH STYLE THAT  THINKS OUTSIDE THE BOX. SINCE WE FIRST EXPLORED WAYS OF LINKING GIFT LINES TO ENTERTAINMENT CONTENT, THE INTERNET HAS MATURED AS A FIRST-BASE BROADCASTER ALONG WITH OTHER EXCITING  NEW DELIVERY SYSTEMS. I'M LOOKING FORWARD TO MAKING YARTO ENTERTAINMENT A LAUNCH PAD FOR  QUALITY STORY TELLING TO COMPLEMENT INNOVATIVE LICENSING PROGRAMMES."
FROM CANADA YARTO WELCOMES THE BELLY BUTTON BUDDIES – ALREADY AN ESTABLISHED DESIGN, GIFT AND ENTERTAINMENT PROPERTY IN THEIR HOMELAND COMPLETE WITH THEIR OWN STAGE SHOW, THE  BBB'S ARE NOW READY FOR THEIR INTERNATIONAL DEBUT.
IN ACTIVE DEVELOPMENT FROM YARTO ENTERTAINMENT ARE BIRMINGHAM BEAR - A COLLECTABLE BEAR WITH RETRO APPEAL AND A GREAT BACK-STORY AS HE SEARCHES FOR HIS ROOTS AND MissAuPair – A  NEW PAN-EUROPEAN LIFESTYLE BRAND FOR TEENAGE GIRLS AND WOMEN WITH AN ADVENTUROUS SPIRIT.
SEE YARTO ENTERTAINMENT AT SPRING FAIR HALL 4 BOOTH K2 3rd - 7th FEB 2008  NEC BIRMINGHAM UK

Contact Mike Prince: mp@yarto.com Telephone 020 8954 2661